In 2024, my aim as a Product Designer is to ensure that responsible AI and accessible design are incorporated right from the start of developing a digital product or service. In my free time, I enjoy traveling, being in nature, painting, hanging with my cat Tete (Teh-Teh), and learning about wellness and sustainability.
Let’s connect: meyagumi@gmail.com +1 415-574-6071 www.linkedin.com/in/melagmogollon
Work experience
Product Designer, Emerging Technologies · Merkle · Full Time
February 2024 - Present. New York City, NY. Fully remote
I actively collaborate with interdisciplinary teams comprising developers and product managers to develop a UX strategy that prioritizes accessibility, usability, and visual appeal for our product. Our client in focus is Diageo. We're currently exploring various AI tools and brainstorming ideas through hackathons with the team to develop AI agents that enhance our clients' business operations.
Within the Emerging Technologies team, I'm a member of a smaller group where we prioritize optimizing usability, accessibility, and human-AI interactions to provide engaging user experiences across diverse platforms and devices.
Senior UX Designer · Dentsu · Full Time
November 2021 - February 2024. New York City, NY. Fully remote
Worked closely with product management, branding, strategy, and engineering teams to shape UX practices, including defining user flows, establishing hierarchy, creating wireframes, and designing UI elements. Collaborated on implementing creative and enduring solutions for various clients, including Herbalife, American Express, and Guinness.
My recent work highlights include formulating questions for SME interviews, conducting comprehensive competitive and comparative analyses, researching industry best practices through top-notch examples and UX guidelines, crafting user journeys, wireframing, and iterative design.
I utilized various tools, including Miro, Figma, Google Creative Suite, and Trello.
Jr UX Designer · Anyone · Contract
January - March 2020. San Francisco, CA.
Implemented UX Research qualitative methodologies and collaborated with the UI team on producing deliverables like wireframes, mock-ups, and high-fidelity prototypes.
UX Designer Intern · Direct Action: Rose’s Law · Internship
January - March 2020. San Francisco, CA.
Employed user-centered practices from start to finish to establish a new information architecture that better connects animal activists with clear, accessible information and messaging to increase engagement and business growth.
Prior to transitioning to User Experience and Emerging Technologies, I worked for ten years as a graphic designer in San Francisco, CA:
Senior Graphic Designer · SEGA, Mobile Division · Full Time
March 2015 - March 2019. San Francisco, CA.
Worked on a variety of visual design, feature art, and marketing & growth material aimed at acquiring new users.
Digital Graphic Designer · Manage, Mobile Products · Full Time
February 2014 - March 2015. San Francisco, CA.
At Manage now Criteo, I created, reformatted, and animated in-app GIF advertisements using Adobe Photoshop for various devices and products, such as gaming, news, and dating apps.
Skills
I've employed user-centered practices from start to finish, including user research, wireframing, prototyping, and usability testing to bridge the gap between people and technology, foster approachable interactions, and maximize business goals.
My tools are:
1. Figma, FigJam, Miro, Maze, Dovetail, Otter, Notion.
2. Photoshop, Illustrator, and Procreate.
Languages: English: Fluent Spanish: Native Portuguese: Learning (Currently at Level II)
Education
I plan to pursue a master's degree in Design for AI Ethics at Elisava University in Barcelona in September 2024.
UX Research · Certificate · Memorisely
May - June 2022. Remote
UX Design · Certificate · Memorisely
April - July 2021. Remote
UX Design · Full Immersive Certificate · General Assembly
December 2019 - March 2020. San Francisco, CA.
Visual Communications · Certificate · City College of SF
2011 - 2013. San Francisco, CA.
Graphic Design · Bachelor Degree · Jorge Tadeo Lozano University
2002 - 2006. Bogotá, Colombia.
Last but not least: My Story
My full name is Melanie Gómez Mogollón, but people have always called me Mela (meh-lah); my pronouns are She/Her/Ella, and my story begins in Colombia, where I grew up and went to school for graphic design. After graduating, I decided to have a full-on cultural experience and moved to the United States.
I worked in different tech start-ups in San Francisco, CA, for seven years and gained experience as a digital graphic designer for mobile marketing and growth. My involvement with technology and mobile work led me to grow my career vision, pursue my interest in problem-solving to benefit people, and ultimately start my journey in UX in 2019.
I have experience working on the end-to-end lifecycle of a product, collaborating in agile, cross-functional teams, and turning qualitative and quantitative results into delightful experiences.
As a UX Designer/Researcher, I'm motivated by the fact that I can help improve someone's life by facilitating their interaction with technology through empathy, strategy, and the early use of accessibility standards.
I believe that through UX research, iteration, and testing, we can solve existing and potential frustrations, increase business value, and, most importantly, simplify complexities to create seamless experiences for everyone.
Published by Mela Mogollón | 2021 - 2024.